A startup and investment platform designed to give founders the opportunity to test, grow, and scale in partnership with Como 1907.
Build Boldly
Innovation is part of our club’s identity. Como Ventures is a founder-first launchpad created by Como 1907 in collaboration with The Players Fund , the world’s largest athlete-led venture capital firm.
The platform positions Como at the intersection of sport, venture capital, and lifestyle. Startups gain access to Como 1907’s global brand and local operations while tapping into The Players Fund’s network of athletes, investors, capital, and operators.
Como Ventures is designed to validate startups at Seed and Series A in real-world conditions, showcasing them to global audiences, and propelling them toward commercial scale.
This is your opportunity to build boldly with a club that does things differently.
Investment Focus
We are seeking early-stage startups across six growth themes where our brand, operations, and ecosystem can help de-risk adoption, accelerate growth, and unlock strategic value:
Health Technology & Human Performance
Innovations in recovery, health tech, and athlete optimisation, built to serve elite environments but scale to everyday users. Sleep, diagnostics, psychology, and injury prevention all welcome.
Luxury Hospitality & Travel
Como 1907 is more than a club, it’s a destination. We’re supporting startups redefining how people travel, stay, and experience live sport, especially in premium and boutique formats. Test in one of the world’s most iconic settings.
Media Technology & New Platforms
We’re looking for tools that power athlete-led storytelling, immersive content, AI-driven production, and new ways for fans to connect and consume (beyond the traditional broadcast playbook).
Next-Gen Mobility
Mobility tech that moves fans better from booking platforms to fleet management. Test within Como’s transport business and leverage relationships with our world-renowned partners.
Merchandising & Retail Infrastructure
We're backing technology that simplifies and elevates merchandising, from product design and inventory to e-commerce and fulfilment.
Sustainability & Environment
Startups tackling water, waste, climate, and lake preservation. We're here to innovate with purpose and protect what makes Como special.
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How It Works
Applications Open: Now
Applications Close: 15th November, 2025
Apply
We’re looking for ambitious founders, typically at Seed or Series A, ready to test and grow with Como 1907 across our six growth themes.
Evaluation
Shortlisted companies will be invited to interview with Como Ventures and The Players Fund to assess strategic fit and integration potential.
Pitch Day
Selected founders will present in November to Como 1907 operators and The Players Fund’s investment team.
Activation
Successful companies will enter a six-month activation inside the club, from pilot integrations to co-branded campaigns, with hands-on guidance and media amplification provided in exchange for a bespoke equity agreement with Como Ventures.
Demo Day
Startups will showcase their progress later in the Season to an audience of investors, sponsors, and media.
Ongoing Support
Post-program, we continue to support selected startups with introductions, ecosystem access, and potential investment.
Value Proposition
Resource
Test and refine products through real-world activations and operational pilots, from player recovery to hospitality.
Visibility
Align with a globally distinctive club brand, benefit from press exposure, participate at Pitch and Demo Days, and gain access to premium hospitality opportunities.
Relations
Tap into The Players Fund’s global network of athletes, investors, and operators, alongside Como’s world-class partners.
Expertise
Work directly with leaders across performance, sports science, hospitality, and brand building. Como Ventures blends elite sport with lifestyle culture - and your company benefits from both.
Interested in working together? Fill out some info and we will be in touch shortly.
We can’t wait to hear from you!